I like problems with a lot of people in them.
I started out designing learning materials for shop-floor Partners at John Lewis. Fifteen years later I'm at Boden. Lately I've been building the tools my team designs with.
Selected work
Three projects at John Lewis and Boden: research tooling, a design system in code, and three augmented reality features.
Try before you buy
A research device covering web, email and SMS — so we could watch the whole journey before any of it shipped.
Read the case study
From rebrand to repo
Two Figma libraries, two more built on top by another team, then the whole kit rebuilt in code.
Read the case study
The first AR in a UK department store
A hack day with ARKit 2 became John Lewis's first AR feature in four months — then the platform for two more. I led the visual design.
Read the case study
What I do
Three things I'm reliably good at.
Ideas you can click, the same day
Built in code with AI in the loop. Honest fidelity, including for the ideas that turn out wrong.
Libraries other teams build on
Named, bounded, documented. Two team libraries, and two more authored by Graphics & Artwork on top of them.
Instruments for finding out early
The most useful things I've built weren't screens. They were the things that let other people test their own ideas.
Also worth knowing
- Mentoring
- Two colleagues into UXBoth moving across from other disciplines
- Workshops
- Run before it shipsWhenever new functionality will change how an internal team works
- Writing it down
- Experiment and learning cardsSo a hypothesis, a result and what we learned outlive the person who ran it
I'd love to hear what you're working on.
Especially if it's complicated. I'm always happy to talk through how something was made.