Stu FordLead Product Designer
Fifteen years at John Lewis and Boden. Lately I've been building the tools my team designs with.
The screen is usually the easy part. The hard part is the service around it, the system under it, and the people who have to run both.
Selected work
Three projects at John Lewis and Boden: research tooling, a design system in code, and three augmented reality features.
Try before you buy
I mapped the service, then built a device that ran the whole journey across web, email and SMS before a line of production code was written.
Read the case study
From rebrand to repo
Two Figma libraries, two more built on top by another team, then the whole kit rebuilt in code.
Read the case study
The first AR in a UK department store
A hack day with ARKit 2 became John Lewis's first AR feature in four months, then the platform for two more. I led the visual design.
Read the case study
What I do
Three things I'm reliably good at.
Ideas you can click, the same day
Built in code with AI in the loop. Real enough to argue with, and cheap enough to throw away.
Libraries other teams build on
Named, bounded, documented. The hard part isn't building the library, it's getting people to use it.
Working out loud
Progress shared as it goes, and the awkward bits raised while they're still cheap to fix.
